Time to Lift the Spirits of Your Store Staff

Going Away Party Invitations - Time to Lift the Spirits of Your Store Staff

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This time of year is many separate things to many separate people. Your capability to understand what this time of year means to your citizen in the field, and your capability to tune in and give them what they need, is requisite to the success of your operation during this holiday season.

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Going Away Party Invitations

Retail citizen know that this season is huge for them. There is a best than median opening of them meeting and/or exceeding their sales budgets. To many, that means a best than median opening of earning commissions or bonuses. They know that they will see increased customer traffic. They probably have lots of inventory - great new novelty items in expanding to increased quantities of other merchandise. They understand that this is an heavy opening to contribute to the annual sales results for their store and their company. And they are finding transmit to all of this.

Here are some of the things that they are not finding transmit to:

1. Staff shortages due to insufficient hiring and illness, real or fabricated

2. Stock rooms bulging at the seams; aisles that cannot be used

3. Employee lunchrooms, and maybe even washrooms, taken over by excess inventory, bags and other supplies

4. Cranky shoppers

5. Extended hours of operation

6. Missing their family functions because they have to work

7. Emergency markdowns on top of crisis markdowns

8. Excessive Head Office requirements for reporting and optic presentation changes

9. Short breaks and long line-ups at the food court

10. Aching bones and muscles...particularly in their feet

11. Overwhelming fatigue day after day

12. The Boxing Day (Week) set-up that has to be concluded on Christmas Eve

13. The H.O. Visits that all the time discontinue with what has to be done/changed/improved instead of a pat on the back and a show of appreciation

14. Constant program changes because person at H.O. (most probably person who has not worked in that store) decided that they are under scheduled here and over scheduled there

15. Parking so far away from the mall entry that they wish there was a bus ready because their feet are sore

The list could go on and on, but you get the picture. If you have ever worked in a store during this time of year you may have some understanding of what the field staff are going through. If you haven't...maybe it's time you did just to gain the very requisite experience.

If you read this and it makes you wonder what you could do to ease the burden without compromising the holiday enterprise and, in fact, probably growth the holiday business...here are some suggestions:

Make sure the store staff have a Holiday party just like the one you have for H.O. citizen (even if you do it in January...which is a great idea) - are store staff any less deserving of a Holiday party than others in the organization? Why is it that so many retailers send cheques to Store Managers for or per worker to take them out? Or they send a large box of chocolates or cookies with a card signed by everybody at H.O. It's nice but, really, what kind of appreciation is that? Of course, if that is all the enterprise can afford and provides the same for H.O. Employees then fair enough. But if H.O. Employees are invited to a party where drinks and dinner are provided and a band or D.J. Provides entertainment for the evening, why would you not do the same for your store employees? Are store employees not worthy of the same rehabilitation given to other employees of the organization? Think about that long and hard. Don't fall back on the excuse of geography or logistics. It doesn't wash. Where there is a will there is a way. Announce it today and then work out the details.

Make the H.O. Team work harder to ensure that promotions, markdowns, Boxing Day/Week set-ups, optic presentation changes and merchandise shipments take the lives of the employees and the needs of the enterprise into account. Make sure that every decision is made with this question in mind: How will this decision affect our customers and our field employees?

Have every H.O. worker work in a store during extended shopping hours and on December 24th and 26th ....until closing. If you are not doing this, why not? You are running a sell operation. sell shop are open to the social for distinct hours. This means that your assosication has extended hours. H.O. Staff should not be exempt. You can't say that H.O. Staff work their forty hours so it is the same. It verily is not the same. Try it. One caution here - the H.O. Employees are there to work in the store as directed by the Store owner and must not interfere with the store operation. The store is the Manager's turf, particularly at this time of year.

Provide incentives that verily have value.

It is not too late to make some distinct changes to your sell operation for this busy holiday season. Be creative, be understanding and be genuine.

Happy Holidays.

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